Why reviews matter to small businesses like mine

In today’s digital world, reviews are more than just a star rating or a quick comment—they’re a vital tool for small businesses. For independent, small brands, reviews are a key way to grow, improve, and connect with customers.

For businesses like mine, where each product is carefully crafted by hand, reviews aren’t just helpful—they’re essential. They provide valuable feedback, help build trust, and allow my small businesses to reach more people. Here’s why reviews matter so much:

1. Reviews Build Trust

When someone is deciding whether to buy from a small business, they often turn to reviews for reassurance. Genuine feedback from real customers can give potential buyers the confidence to try a new product or service. A single positive review can help someone choose a handmade candle over a mass-produced alternative.

2. They Provide Insights for Improvement

No business is perfect, and reviews are one of the most effective ways for small businesses to learn what’s working and what isn’t. Constructive feedback allows independent creators to refine their products and improve the overall customer experience.

3. They Boost Online Visibility

Online reviews help small businesses get noticed. Platforms like Google, Facebook, and even Etsy prioritise businesses with active, positive engagement, making them more visible to potential customers. The more reviews a business has, the more likely it is to appear in searches or recommendations.

4. Reviews Support the Local Economy

Choosing to leave a review for a small business does more than support the business itself—it helps foster a sense of community. Small businesses are often at the heart of local economies, and positive reviews encourage others to shop small, helping independent makers thrive.

5. They Motivate and Inspire

Running a small business is hard work, and knowing that customers appreciate the effort can be incredibly uplifting. For small business owners, reading a glowing review can make all the late nights and hard work feel worth it.

Why This Matters to Me

As someone who runs a one-person business crafting candles and home fragrance products, I see firsthand how impactful reviews can be. They’re not just words on a screen—they are a way for customers to help small businesses grow and improve. Each review is a reminder of why businesses like mine exist: to bring something meaningful to customers’ lives.

How You Can Make a Difference

If you’ve ever bought from a small business, leaving a review is one of the easiest and most impactful ways to support them. Whether it’s sharing what you loved, offering suggestions for improvement, or simply giving a star rating, your feedback helps businesses continue to thrive.

So next time you shop small, take a moment to leave a review. It’s a small gesture with a big impact, helping to keep creativity, passion, and individuality alive in the business world.